Digital Branded Games in Ireland

do you want to make a digital branded game?

Making a branded game can boost your brand in new and innovative ways!

Clarke Games makes bespoke digital games that focus on engagement and fostering brand loyalty!

What is a branded Game?

Essentially, branded games, also known as 'advergames' or 'gadverts', are games that are constructed with the purpose of promoting a specific brand, product, or service.

It should not be confused with advertising in games, for example, banner ads in games or digital billboards integrated into games, or even in-game product placement. These examples continue to place the brand in a secondary position.

When it comes to branded games, the brand itself serves as the game's central focus.

why Clarke Games?

We specialise in branded games!

Our team has been working with and for brands for 5 years! We understand brands and what they need.

The biggest problem with commissioning games and other digital media is that often the service focuses solely on the creation of the product, which often means branding gets put in as an afterthought.

We make sure the brand's values and assets are used as core game features from the start, making sure the game isn't just a branded game but a brand experience!

We care about the players!

Making a game is not just about clicks but about retention and engagement!

Our game design is focused on getting players to have meaningful engagement with the game. This means players won't be playing just to get a prize or a label, but they will be playing it because they want to spend some of their time doing something fun.

100% Irish-made!

Based in Dublin, we make our games locally! No outsourcing to strangers across the globe.

We take pride in supporting local artists and designers; games are a creative process, and we are in the fortunate position of being able to support artists. Offering them contracts when you choose us for a project! If you know an Irish artist (music, illustration, design, etc.) and want them to work with us on your project, feel free to tell us; we are open to creative collaboration!

Eco-friendly EU approach!

We care about our impact! And that's not just greenwashing talk. Our games are hosted on EU-based GDPR-compliant servers. Of course we use green servers where available! We're using servers from Infomaniak and Bunny CDN to host games in a sustainable, EU-focused approach!